In 2014 the Fairtrade Foundation is celebrating the 20th anniversary of the FAIRTRADE Mark in the UK.
But the story began in 1992, following persistent appeals for fairness in trade from Mexican small-scale coffee farmers. A crusading group of NGOs, charities and trade campaigners joined forces and started on a journey to revolutionise trade forever.
In 1994 the first three products to carry the FAIRTRADE Mark hit UK shops – Green & Black’s Maya Gold chocolate, Cafédirect coffee and Clipper tea.
Twenty years later and Fairtrade is a household name with the Mark on over 4,500 products and a market worth over £1.7 billion. Campaigners, businesses, consumers and producers have shown that together we have the power to make trade fair.
But the journey continues. There is still only a small proportion of global commodities sold on Fairtrade terms and trade remains disproportionately balanced away from the people who grow our food.
Yet the enormous support Fairtrade has garnered over the last two decades shows that the UK public and businesses alike have an appetite for a fairer, more sustainable future for farmers and workers.
As we celebrate the immense achievements we have made together in 20 years, we are ambitious to drive even deeper, longer lasting impact, and develop new ideas to unlock the power of trade towards a fairer future.Home