It was sweet news for cocoa farmers in West Africa, and for chocolate lovers in the UK, as Maltesers, the UK’s third largest chocolate brand, became Fairtrade certified in 2012.
Harriet Lamb, former Fairtrade Foundation Executive Director, said:
“This gives a significant boost to smallholder farmers to build their organisations and invest in a brighter future.”
The cocoa would come from co-operatives in West Africa, a move that would contribute in excess of US $1 million in annual Fairtrade Premium funds for cocoa farmers to invest in their farms, business organisations and communities.
Fiona Dawson, President of Mars Chocolate UK, spoke of the partnership: ‘We are enormously proud to continue to make such positive progress in our efforts in cocoa sustainability. Fairtrade is an organisation that has a great impact on the ground in West Africa and partnering with them is another step towards our 2020 goal of 100% certified sustainable.’
Over 110 million packs of the snack are sold each year – totalling over five billion Maltesers.Home